Category: e-marketing

Sponsored campaigns on Google, their types, benefits for online stores, and the best strategy for implementing them in the Kingdom of Saudi Arabia.

Sponsored campaigns on Google are an effective tool for increasing brand awareness and sales for online stores. They help target potential customers and increase website traffic. The most important types of campaigns include sponsored search, sponsored display, and sponsored video on YouTube. The primary objective, target audience, keywords, and campaign budget must be defined for the campaign to be successful. Tracking performance and measuring results are important for future strategy refinement.

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